Tuesday, January 17, 2012

Elements of Design in Advertising

ELEMENTS OF DESIGN IN ADVERTISING


COLOR
This ad has both primary and secondary colors.  It uses the color element of design.


DIRECTION
The way the airplane is going off the page your eyes wander; it is the direction element of design.


LINE
The arms coming from the goalie symbolizes a ferris wheel are also the line element of design.



SIZE
The size of the little car in comparison to the large fork represent the size element of design.


SHAPE
The continuous rectangular shape of the chocolates are also an element of design: shape.


TEXTURE
The way the makeup is shown in the background of this ad represents the texture element of design.


VALUE
The grayscale of this ad with its white, light gray, dark gray, and black use the value element of design.

5 comments:

  1. I don't like the Givenchy one, they look like monsters and i cant imagine anyone wanting to achieve the look of a monster.

    ReplyDelete
  2. monsters scare me im 12 and what is this

    ReplyDelete