Tuesday, January 17, 2012

Milton Glaser


I found a few things interesting about the film on Milton Glaser.  I like that they interviewed him in a variety of settings, including his office that didn't look like what I expected.  One of the things that I liked that Glaser said was, "Always operate by interruption."  This means he could be one the phone, talking to someone, and making a design that turns out great.  I also liked that he said he doesn't fully understand art because I don't think a lot of people do.  It was interesting to see the designer of the I <3 NY because I've seen that everywhere for so long but never bothered to see who came up with it.  Glaser said once you see it, it stimulates your mind and you remember it.

When looking through the work that Glaser has done, I notice some familiar pieces that I didn't know were his.  I find them all very interesting and fascinating.  Aside from the NY design, another piece that stood out to me that was also mentioned in the film was the Fortune 500 one.  Something as simple as putting a number rather than a word and making such an impact just amazes me.  


I like how FORTUNE is written really big at the top of the page.  The thing that stands out to me and probably everyone else is the number 5; it is big, bold, and colorful.  There is also symmetry in the design.  It was an interesting idea to use the word hundred rather than writing 500.  I think it makes the piece stand out more and make it more memorable.



Another design by Milton Glaser that caught my eye was for the Minneapolis Institute of Arts. There is a lot of color and lines throughout the piece.  At first glance I didn't realize the letters written inside in black, "MIA." Writing the word Institute around the edge like that also makes the eyes wander. The colors that Glaser used are interesting as well.


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